Legal
Privacy Policy
This notice explains how the B4Soil website handles technical cookies, analytics, the Noupe chatbot and email-based requests.
Updated July 20, 2026
Data controller
The data controller is Abit Agricolture biodiversity and technologies S.r.l. società benefit, Via Vigevano 13, 20144 Milano (MI), Italy, VAT no. 12261320969, email info@abit-agritech.com.
What data we process
This website does not currently offer user accounts or contact forms. We process the information needed to run the site, handle email-based enquiries and, only after the relevant consent, provide analytics and the Noupe AI chatbot.
- Technical and navigation data needed to deliver pages and keep the website secure and stable.
- Language preference stored in a first-party functional cookie.
- Cookie consent choices stored so that the banner is not repeated on every visit.
- A pseudonymous consent identifier stored in a first-party cookie to keep the server-side audit trail coherent over time.
- Analytics data only after consent, through Google Analytics 4.
- Information you choose to send by email when you contact us from the site.
- Server-side audit logs of consent choices, with timestamp and pseudonymous metadata.
- If you enable Noupe, technical data such as IP address, browser information, language and request metadata transmitted when loading the external service.
- If you use the chatbot, the messages you enter, the generated replies, conversation metadata and any personal information you voluntarily include in the conversation.
Why we process the data
We use technical data and the language cookie to provide the website and remember your preferences.
We use analytics only if you consent, to measure traffic and improve content.
If you email us, we process the data to answer your request and manage any follow-up activities.
If you enable and use the chatbot, we process technical data and the recorded conversation to provide automated assistance, answer your questions and receive the conversation record in the account owner's inbox.
Legal bases
Technical processing and preference cookies are based on the necessity to provide the website and remember your choices.
Analytics cookies are based on your consent.
Email enquiries are processed on the basis of pre-contractual measures or our legitimate interest in replying to requests addressed to us.
Loading Noupe and its non-essential browser storage is based on your consent, which you can withdraw from cookie settings. Conversation content is processed to provide the chat service you actively request and, where relevant, to take pre-contractual measures or pursue our legitimate interest in responding to enquiries.
Recipients and processors
Access to the data is limited to the data controller's staff and to external providers that support the website, hosting and maintenance. If you consent to analytics, Google LLC may receive analytics data. If you enable and use the chatbot, Noupe, provided by Jotform Inc., and the AI subprocessors used to generate replies may process technical and conversation data on our behalf or according to their applicable terms.
International transfers
If you accept analytics, some data may be processed by Google LLC and its affiliates outside the EEA according to the contractual safeguards made available by Google.
If you enable and use Noupe, data may be processed by Jotform Inc. and its subprocessors outside the EEA. Such transfers are handled according to the safeguards declared by Jotform, including applicable adequacy mechanisms or contractual safeguards. Please consult Jotform's current policies for details.
Retention
Consent choices are stored for 6 months so the banner is not repeated too often.
The pseudonymous consent identifier is stored for 24 months.
The language preference cookie is stored for 12 months.
Server-side consent audit logs are retained for 24 months.
Email enquiries are kept for the time needed to manage the request and any legal obligations connected to it.
Analytics data retention depends on the settings configured in the Google Analytics account and on Google's applicable policies.
Chatbot conversations and related technical data are retained according to the Noupe/Jotform account configuration, the time needed to provide and manage the service, and Jotform's applicable retention policies. You may contact us to exercise your rights regarding a conversation.
AI chatbot notice
Noupe is an automated AI system and its replies may be inaccurate or incomplete. Do not enter special-category, confidential or unnecessary personal data in the chat.
Noupe states that conversations are recorded and that, by chatting, users accept Jotform's AI Terms. Enabling the chatbot in cookie preferences only authorises its loading; the AI Terms apply when you choose to use the chat.
Your rights
Where the GDPR applies, you may exercise the rights of access, rectification, erasure, restriction, objection and portability, and withdraw your consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
How to contact us
You can contact us at info@abit-agritech.com for privacy requests, cookie preferences or any clarification about this notice.
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